Provides dynamic digital experience to BMW X2 owners. Welcomes them to be a part of BMW family with useful information that gets them excited about their new vehicle.
No one wants to waste food, but we still do. This app aims to change wasteful behaviour by targeting young urban parents with hectic lives - providing them a service to plan well, shop smart, and ultimately reduce food waste in their home.
Worked as an Amazon Ad team member, pitched ideas to Maybelline across Amazon Canvas—including landing pages, augmented reality, out-of-home, social content, and influencer programs—to drive mass awareness for the new product launch in North America.
As a member of the Amazon Ad team, we pitched ideas to McD team for McHappy Day to motivate Canadians to visit and support RMHC on this special day. Ideas included home page ads, custom branded boxes, stunt deliveries using Amazon drones to create PR talks, and Alexa bespoke experiences, all aimed at driving mass awareness and increasing donations.
Second Harvest is a non-profit organization that connects business’ with surplus food to social service organizations who put that food to great use.
We created this campaign to help our community, and educate business’ not to waste any ingredients.
Redesigned visual and experience for Embark web app - digital Registered Education Savings Plan (RESP). Purpose is to help students and parents to save for their children’s future with digital tools, advice, and a plan that works best for them.
Worked as an Amazon Ad team member, pitching ideas to the LEGO team across Amazon Canvas for a special event — Formula 1. The ideas included landing pages, augmented reality, out-of-home advertising, sponsorships, and PR events, all aimed at driving mass awareness and sales of LEGO car portfolios.
"United by the love of racing"
Fall garden harvest is the perfect pickling time. Encouraging subscribers to learn how to make pickles at home, the goal was to drive the audience to the Kraft website to check out the recipes.
An email newsletter promoting two offers:
Free fries on Friday and Buy one get one sandwich for free.
Encourages customers to purchase new Volkswagen vehicles when they only have a few months of financing left.
Wave 1 - communicate “it’s time for a new look”
Wave 2 - Volkswagen gifts for loyal customers including special perks and rate reduction info.
Creates fun & colourful social media posts across Facebook and Instagram to promote different flavours of Twisted Shotz. The goal is to increase the followers for Canadian market.
Capitalize on our target audience’s specific interests by studying their shopping habits – such as a foodie who likes food related offers. To tease them with messages that focus on their preferences and trigger a response.
