kathychangcreative@gmail.com
+1 647 400 2830
BIOGRAPHY
Kathy Chang is an Art Director/Designer with over 10 years of experience in advertising and design. Having worked in Taiwan and Toronto, she has developed creative campaigns for clients in CPG, automotive, finance, pharma, telecom, non-profits, and more. Her expertise spans digital, social media, CRM, UX/UI, advertising, branding, packaging, and print. Kathy integrates AI tools and AODA design principles to create meaningful, user-friendly, and engaging connections between brands and consumers.
Why her: With years of freelance experience, Kathy brings a unique adaptability, seamlessly integrating into any team, client, or industry. Her strong branding background, attention to detail, and strategic design approach ensure high-quality, impactful creative work. Colleagues and clients often say, "You're a natural" or "You have a great eye."
EXPERIENCE
2014 – Present Agencies or In-house
Freelance Art Director | Sr. Designer | UX/UI Designer, Toronto
• Collaborated with agency partners, including FCB/SIX, DDB, Cossette, Klick Health,
Zulu Alpha Kilo, GTB, Taxi, Bimm, and many more.
• Worked with a diverse portfolio of clients across various industries, such as Kraft,
McDonald’s, SickKids, CIBC, Samsung, Volkswagen, BMW, Rogers, and more.
• Created user-friendly and innovative 360° solutions, collaborating with cross-functional
teams—such as PMs, developers, researchers, strategists, QA specialists, and more.
• Presented work to clients or stakeholders to meet business objectives.
2023-2024 Amazon - Contract Art Director, Toronto
• Member of Brand Innovation Team
• Pitched ideas to internal teams and external clients through presentations.
• Worked closely with cross-functional teams to execute campaigns across Amazon Canvas
including customized micro-sites on the Amazon store, live streams on Fire TV,
enhanced customer experiences on Alexa, XR experiences for OOH, and more.
• Leveraged the latest technology, including AI, to ensure best practices were followed.
2022-2023 Embark - Contract Visual Designer, Toronto
• Embark previously known as Knowledge First Financial
• Redesigned mobile-first, responsive digital experiences using best practices
& delivered a web app for a digital RESP product.
• Presented work to clients or stakeholders to meet business objectives.
• Worked together with internal teams & external partners.
• Defined the problem through research and user interviews, then
• Implemented UX/UI components based on wireframes, full-fidelity mockup, prototyping into design systems.
• Collaborated with developers to ensure the successful development of the product.
2021 Publicis Hawkeye - Art Director, Toronto
• Visualized interactions through wireframes and prototypes for clients such as Citibank
and Four Seasons Hotels & Resorts.
• Led the design buildout from project inception to delivery, including research,
brainstorming, concept refinement, and production delivery.
2014 The Brand Factory - Senior Designer, Toronto
• Planned, conceptualized, developed, and delivered designs for real estate clients.
• Managed all visual content to ensure campaign cohesiveness and consistency.
2012 – 2013 Ramp Communication - Senior Designer, Toronto
• Collaborated with startup clients to help build and establish their brand identity.
• Mentored junior creatives in prioritizing work to ensure projects were delivered on time
and within budget across both print and digital mediums
2012 TD Financial Group - Freelance Designer, Toronto
• Created new concepts for online campaigns, internal ads, external ads.
• Idea execution - website landing pages, internal pages, print ads, brochures
2010 – 2011 Bates CHI & Partners - Senior Designer, Taiwan
• Worked with clients such as LG, Pizza Hut, AIG, and Bayer
• Created advertisements, promotional materials, and packaging co ncepts
• Delegated art direction and led Jr. Designer to projects completion
2009 – 2010 Leo Burnett - Senior Designer, Taiwan
• Created advertising campaigns for McDonald's
• Designed advertisements for new products
• Created ideas and concepts for all seasons
EDUCATION
• George Brown College, Toronto
Advertising Graphic Design & Art and Design
• Chinese Culture University, Taiwan
Advertising